Direct Mail
Research shows that Direct Mail remains a vital B2B marketing medium with Royal Mail statistics reporting that 83% of respondents stating that mail is crucial, very important or important as a marketing channel.
It's also been demonstrated that mail assists and influences business people in their decision making and that they retain relevant mail.
Companies benefit from an increased response rate when they personalise mailers.
Research show that the percentage of individuals responding to your mailer will go up from 2% to 7% simply by inserting imagery and utilising the personal information you already hold, for example – a person’s name, gender, age group, buying history and geographical area.
Research done by the Direct Marketing Information Service gives these figures:
- Consumer advertising mail is estimated to generate nearly £27 billion worth of business every year
- For every £1 spent by advertisers on their consumer mail, an average of £14 is generated
Whether you are new to Direct Mail or have dabbled in the past but wish to ramp up your mailing activities, we have the expertise and the equipment to ensure that you not only have an eye-catching targeted mailer but you are also securing the largest discounts available from Royal Mail.
The largest discounts available are not only based on volume, as you would expect, but did you know that they are also based on the extent to which your mail is already sorted into geographical postal areas?
We have the technology to sort your mail in order for you to obtain the largest discounts possible from Royal Mail and other postal service providers.
We are able to provide the whole package - from a creative, well designed printed mailer to the sorting of the mail for duplicates and collating into postcodes, right through to the printing of envelopes or labels and polybags.
We also have the capacity to actually fill envelopes and polybags – all you need for your marketing campaign - in one company.
Let us take care of your marketing campaigns, leaving you to concentrate on your core business activities.
For examples of how our Direct Mail service could benefit your company, take a look at the case studies on the client page.
